Visual Design

Marketing, Web, and Social Media Graphics

Produced a wide range of graphics, and visually compelling stories reflective of Stratfor’s brand identity such as informational graphics, designs, and illustrations to support geopolitical analyses and the company’s strategic growth plan.

Client
RANE / Stratfor (geopolitical intelligence & advisory)

My Role: Sr. Visual Designer
Delivered day-to-day creative pieces to increase brand awareness, generate leads, and drive subscription orders; worked with analysts and writers under extremely tight deadlines to produce online marketing banners for multiple media platforms (infographics, editorial graphics).

Tools: Adobe Photoshop, Illustrator, PowerPoint, Dreamweaver

Marketing, Web, Proposal Graphics,
Trade-shows

I owned the marketing creative deliverables for the San Jose division while providing support as needed to the HQ and to the optics division in Carlsbad, CA., managing multiple projects simultaneously enforcing brand consistency, timely delivery, and budgets.

Client:
Rockwell Collins (Defence)

My Role: Sr. Graphic Designer
Led the creative design and graphics development under extremely tight deadlines for every multimillion-dollar competitive proposal. Coordinated and interviewed different stakeholders throughout project lifecycles to drive the information gathering.

Tools: Adobe Photoshop, Illustrator, PowerPoint, Dreamweaver

© Copyright Rockwell Collins, Collins Aerospace

Marketing, Web, Infographics, Dynamic Presentations, Trade-shows

Managed the end-to-end process of producing sales and technical Illustrations from conducting interviews with the stakeholders, and researching the user goals and the targeted audience through the raw concept prototyping and validation process to the final delivery of pixel-perfect graphics and illustrations.

Client:
Adara Networks (Software)

My Role: Sr. Visual Designer
I owned the ideation and execution of all creative assets in support of Adara's marketing and sales efforts.

Tools: Adobe Photoshop, Illustrator, PowerPoint, Dreamweaver

© Copyright ADARA Networks, Inc. All Rights Reserved

Marketing, Web, Infographics, Dynamic Presentations, Trade-shows

I ensured visual consistency across pre-existing and newly developed visual assets to best reflect Pivot3’s brand. 
I coordinated trade show and event signage, photo shooting, video editing, and post-production.
I produced and managed a repository of creative assets for consistent usage across mediums.

Client:
Pivot3 (Software)

My Role: Creative Director
I had a mixed creative role requiring both individual contribution as well as coordination of varied outside agencies and independent consultants. In addition, I owned the visual styling and implementation of the company's website and the new design style guide. I was responsible for all creative services in support of external and internal communication.

Tools: Adobe Photoshop, Illustrator, PowerPoint, Dreamweaver

Mobile App (concept)

I began the project by analyzing the most used and very familiar common social media apps like Facebook, Instagram, and Pinterest. There is minimal creative freedom for this, unlike designing for websites, because everything is already well-established. Spending more time on paper and developing my ideas by sketching a lot of versions and options made my work quicker and easier once I moved into Figma to create the digital version of my idea. I followed the proper font sizes for mobile versions (8pt grid) and all the other UI principles.

My Role: UX/UI Designer

Tools: Figma, Adobe Photoshop

Requirements:

  • Design a mobile app that brings food lovers together to post photos of their best meals and share their stories.

  • Use an only sans-serif font

Mobile App (concept)

Modura is a new eCommerce clothing brand for trendy men and women between 18 and 25 years old. These individuals are early in their careers and are looking for an affordable solution for business casual clothing to wear to their jobs in urban areas. They are fashion-forward and conscious of trends.

My Role: UI/UX Designer

Tools:
Adobe Photoshop, Illustrator, Figma

Requirements:
Create a visual identity system and brand guidelines for a retail business and design a corresponding app that uses solid graphic and UI design principles, implementing the project requirements in a simple and usable way.

  • Design a retail mobile app 

  • Develop: Logo, Brand style, Icon set, High-fidelity wireframes

  • Use only sans-serif